The Coattail Effect: Your Guide To Winning Elections (and More!)

In the 2016 presidential election, for example, the republican establishment became increasingly concerned about its candidates for u. s. Senate and house when it became clear donald trump was a formidable candidate. Democrats, meantime, had their own polarizing candidate to worry about: In this guide, well explore how the term coattail effect came into the national vocabulary, what campaigns have served as poignant examples of the coattail effect, and how we can approach this concept in the context of the 2024 elections. The coattail effect is a presidential candidates popularity driving voter turnout from their base or swaying independent voters, which helps their political partys candidate down the ballot.

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